builder of smart ideas, teams, & things.
where i excel.
i'm able to cultivate teams and employ sustainable, repeatable frameworks that allow employees to more efficiently collaborate, execute, and grow. but the most important tool in my leadership toolkit is listening. the multi-departmental relationships I build empower me to have transparent, productive front-line conversations that inform strategic decisions.
information is useless without interpretation. i take customer and market information and blend it with foundational company knowledge, creating a consideration set that's rooted in wisdom, not just in data.
cloud and enterprise applications, mobile payments and NFC, EMR integration and artificial intelligence, blockchain and autonomous vehicles; i've spent my career understanding and disseminating information about a multitude of technologies. so albeit not a technical professional...i'm a professional who deeply understands tech.
as both an entrepreneur and an intrapreneur, i'm experienced in creating and shipping good ideas from scratch within zeet and previous employers.
my #1 strength on StrengthsFinder is WOO - winning others over. whether it is an internal stakeholder, channel partner, analyst, or media, i'm skilled at building credibility, engendering trust, and fostering genuine relationships.
i'm a practitioner of the art and science of human-centered design, from solutions architecture, to process design and product design. i take a practical approach to design in the context of bigger corporate goals, economic trends, and resource constraints.
primary & secondary research
whether primary or secondary, qualitative or quantitative, i'm experienced in building and adapting research strategies that generate solid, actionable insights.
my advocacy spans from the human-centered discussions in the boardroom, to poverty conversations in my city, all the way through my leadership in organizations dedicated to gender equality. i care about people and what happens to them, and i evangelize that in my community.
whether crafting a song, creating a new idea, facilitating a design workshop, or founding a company - at the end of the day, creativity is at the heart of who i am and what i do.
companies that trust me.
Allscripts | Panasonic | Charles Schwab | ISACA | Box | Symantec | Frontier Communications | TD Ameritrade | Macmillan Learning | W2O Group | Valvoline | Mosaicos Venecianos de México | Ben Milam Bourbon | Canvas Jewelry | Towny | Satisfyd | Citibank | Santander | Wells Fargo | SunTrust | First Data | Cisco | Juniper | CenturyLink | Time Warner Cable Business Class | Teradata | EMC | BMC Software | Gravitant Cloud Brokerage | Equinix | First Tennessee Bank
in retained annual revenue attributed to the program. (Centene Corporation, Children's Health Insurance Member Retention Program)
ROI from a $5,000 direct marketing campaign that led to $160,000 in closed business. (Fiserv, Marketing Manager, membership card DM campaign)
growth in YOY Revenue. (zeet insights, founder)
percent of clients alienated by the original UX/content strategy...a finding which led them to urgent UX changes. (Charles Schwab, design & experience research)
saved from being invested in a product that wouldn't sell. (Macmillan Learning, market landscape evaluation, competitive analysis, & requirements gathering)
saved from being invested in a company that couldn't compete. (Mosaicos Venecianos de México, market landscape evaluation, competitive analysis, & requirements gathering)
client revenue at risk due to a specific feature the team was planning to sunset - a fact we discovered in our research.
(Allscripts, brand research & positioning)
because the work i do creates competitive advantages for my clients, i do not share my artifacts online.
my expertise includes but is not limited to:
design sprints | personas | journey maps | experience maps | mental models | design research | market research | competitive analysis | interviews | generative research | contextual inquiry | card sorting | quantitative/surveys | brand positioning | workshops | digital strategy | marketing strategy | outbound call center management | community relations | Spanish fluency
to learn about my project outcomes and artifacts, please reach out to me directly below.
diversity & inclusion
positioning & messaging
Flipping your Site Strategy: Moving from Demographics to Psychographics
How good ideas can fail: Cultural Obstacles to Getting Internal Buy-In
The Future of Paying + Playing: Exploring the Jobs of Tomorrow, Today
Career Fair for the Future, March 2019
Finding Your Niche: Creating the Message that Connects, Every Time
Tech Ranch International Entrepreneur Webinar series, January 2019
Women@Austin Roundtable, January 2019
Oh, the Vanity! How Personal Biases can Ruin the Best of Intentions
Speaker, Austin Startup Week, September 2018
Speaker, Drupal GovCon, August 2018
See it, Hear it, Stop It: Fighting Sexism at Work
Are You Ready to Take The Entrepreneurial Plunge?
Panelist, Incubator CTX Entrepreneurship Panel, January 2018
Courage and Fear
Panelist, Austin BRAVE Conference for Women, October 2017
Recycling Gone Wrong: Condom Re-Use as a Design for Equity Problem - LinkedIn
From Sears to Starbucks: Pivoting to Thrive in the Face of Change - Medium
How that Hyperactive Kid in Class Blew me Away - Medium
What about the pipeline for female entrepreneurs in traditional gender-normative cultures? - Medium
The only thing constant. (hint: it’s not the kilo) - Medium
The Epic Impact of Men on my Career - LinkedIn
There’s more than one type of CIO - LinkedIn
Broad-swath approaches can backfire - LinkedIn
Defining Due Diligence in the Age of Agility - LinkedIn
"Life Bites Back" (Joey Hardy Music) - writer, producer of a full-length studio album
"The Wounded Dog's Choir" (Steven Hansen Music) - co-writer