anniehardy.

builder of smart ideasteams, & things.

  

i'm annie hardy

a company leader

strategic innovator, 

design thinker

& founder

 

my skills.

where i excel.

leadership

i'm able to cultivate teams and employ sustainable, repeatable frameworks that allow employees to more efficiently collaborate, execute, and grow. but the most important tool in my leadership toolkit is listening. the multi-departmental relationships I build empower me to have transparent, productive front-line conversations that inform strategic decisions. 

strategic insights

information is useless without interpretation. i take customer and market information and blend it with foundational company knowledge, creating a consideration set that's rooted in wisdom, not just in data. 

technical aptitude

cloud and enterprise applications, mobile payments and NFC, EMR integration and artificial intelligence, blockchain and autonomous vehicles; i've spent my career understanding and disseminating information about a multitude of technologies. so albeit not a technical professional...i'm a professional who deeply understands tech. 

intra/entrepreneurship

as both an entrepreneur and an intrapreneur, i'm experienced in creating and shipping good ideas from scratch within zeet and previous employers. 

building relationships

my #1 strength on StrengthsFinder is WOO - winning others over. whether it is an internal stakeholder, channel partner, analyst, or media, i'm skilled at building credibility, engendering trust, and fostering genuine relationships. 

human-centered design

i'm a practitioner of the art and science of human-centered design, from solutions architecture, to process design and product design. i take a practical approach to design in the context of bigger corporate goals, economic trends, and resource constraints.

primary & secondary research

whether primary or secondary, qualitative or quantitative, i'm experienced in building and adapting research strategies that generate solid, actionable insights. 

empathy

my advocacy spans from the human-centered discussions in the boardroom, to poverty conversations in my city, all the way through my leadership in organizations dedicated to gender equality. i care about people and what happens to them, and i evangelize that in my community.

creativity

whether crafting a song, creating a new idea, facilitating a design workshop, or founding a company - at the end of the day, creativity is at the heart of who i am and what i do. 

my work.

companies that trust me.

Allscripts  |  Panasonic  |  Charles Schwab  |  ISACA  |  Box  |  Symantec  |  Frontier Communications  |  TD Ameritrade  |  Macmillan Learning  |  W2O Group  |  Valvoline  |  Mosaicos Venecianos de México  |  Ben Milam Bourbon  |  Canvas Jewelry  |  Towny  |  Satisfyd  |  Citibank  |  Santander  |  Wells Fargo  |  SunTrust  |  First Data  |  Cisco  |  Juniper  |  CenturyLink  |  Time Warner Cable Business Class  |  Teradata  |  EMC  |  BMC Software  |  Gravitant Cloud Brokerage  |  Equinix  |  First Tennessee Bank

notable outcomes.

$1,000,000

in retained annual revenue attributed to the program. (Centene Corporation, Children's Health Insurance Member Retention Program)

3,200%

ROI from a $5,000 direct marketing campaign that led to $160,000 in closed business. (Fiserv, Marketing Manager, membership card DM campaign)

200%

growth in YOY Revenue. (zeet insights, founder)

65%

percent of clients alienated by the original UX/content strategy...a finding which led them to urgent UX changes. (Charles Schwab, design & experience research)

$150,000

saved from being invested in a product that wouldn't sell. (Macmillan Learning, market landscape evaluation, competitive analysis, & requirements gathering)

$250,000

saved from being invested in a company that couldn't compete. (Mosaicos Venecianos de México, market landscape evaluation, competitive analysis, & requirements gathering)

$5,000,000

client revenue at risk due to a specific feature the team was planning to sunset - a fact we discovered in our research.

(Allscripts, brand research & positioning)

 

my portfolio.

because the work i do creates competitive advantages for my clients, i do not share my artifacts online.

 

my expertise includes but is not limited to: 

 

design sprints  |  personas  |  journey maps  |  experience maps  |  mental models  |  design research  |  market research  |  competitive analysis  |    interviews  |  generative research  |  contextual inquiry  | card sorting  |     quantitative/surveys  |  brand positioning  |  workshops  |  digital strategy  |     marketing strategy  |  outbound call center management  |  community relations  |  Spanish fluency  

 

 

to learn about my project outcomes and artifacts, please reach out to me directly below. 

 
 

my ideas.

human-centered design
organizational alignment
diversity & inclusion
exploratory research
positioning & messaging
entrepreneurial thinking
recent ideas.

  • Flipping your Site Strategy: Moving from Demographics to Psychographics

  • How good ideas can fail: Cultural Obstacles to Getting Internal Buy-In

  • The Future of Paying + Playing: Exploring the Jobs of Tomorrow, Today

    • Career Fair for the Future, March 2019  

  • Finding Your Niche: Creating the Message that Connects, Every Time

  • Oh, the Vanity! How Personal Biases can Ruin the Best of Intentions

    • Speaker, Austin Startup Week, September 2018

    • Speaker, Drupal GovCon, August 2018

  • See it, Hear it, Stop It: Fighting Sexism at Work

  • Are You Ready to Take The Entrepreneurial Plunge?

    • Panelist, Incubator CTX Entrepreneurship Panel, January 2018

  • Courage and Fear

    • Panelist, Austin BRAVE Conference for Women, October 2017

my writing.

 

  • Recycling Gone Wrong: Condom Re-Use as a Design for Equity Problem - LinkedIn

  • From Sears to Starbucks: Pivoting to Thrive in the Face of Change - Medium

  • How that Hyperactive Kid in Class Blew me Away - Medium

  • What about the pipeline for female entrepreneurs in traditional gender-normative cultures? -  Medium

  • The only thing constant. (hint: it’s not the kilo) - Medium

  • The Epic Impact of Men on my Career - LinkedIn

  • There’s more than one type of CIO - LinkedIn

  • Broad-swath approaches can backfire - LinkedIn

  • Defining Due Diligence in the Age of Agility - LinkedIn

my music.

 

"Life Bites Back" (Joey Hardy Music) - writer, producer of a full-length studio album

on Amazon, Spotify, and iTunes.

"The Wounded Dog's Choir" (Steven Hansen Music) - co-writer

on Amazon and iTunes.

 
are you seeking:
  a catalyst?
  a thought leader?
  the best BBQ in austin?
let's connect.

annie hardy

austin, texas

annie@zeetconsulting.com

1.512.843.0828

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© 2019 by annie hardy.